B2B Marketing Agency
We work exclusively with B2B service companies to turn scattered marketing into a repeatable system that drives pipeline, not endless retainers.
How We Help Your B2B Business Grow
One-off campaigns and random tactics rarely deliver results in B2B. We use a precise framework and execute it through a systematic marketing approach built on three core pillars.
1
Designing a clear 180-day marketing system roadmap
- Clarifying your ideal customers and offers
- Mapping your key marketing and sales journeys
- Deciding what to do now, later, or never
2
Turning your marketing into a working lead engine
- Fixing the key pages your buyers visit
- Creating useful articles and case studies
- Supporting it all with consistent, on-brand posts
3
Optimising, nurturing and scaling demand
- Run focused paid campaigns in the right channels
- Set up basic nurture (email/CRM) so leads don’t go cold
- Add simple referral mechanisms where it makes sense
Trusted by leading B2B teams



Case Studies
To Grow Your B2B Business Through Marketing, You Need Structure. It's That Simple.
We use the six-step framework below to turn your marketing into a repeatable process that and generates qualified opportunities.
Month 1
Strategy and 180-Day Plan
We clarify your goals and agree on a focused 180-day roadmap so everyone knows what we’re building and why.
Month 2
Fix Your Key Website Pages
We optimise the key website journeys your buyers use (typically home, services and contact/demo) so they’re clearer, faster and better at turning visitors into leads.
Month 3
Build Your Content Engine
We create a content calendar, articles or case studies and supporting social posts so you have a solid foundation that boosts your online credibility and paid campaigns.
Month 4
Launch Paid Campaigns
We turn on paid traffic in one or two agreed channels and landing pages and start driving qualified web traffic to your digital assets at scale.
Month 5
Follow Up and Optimise
We keep optimising the active campaigns and send targeted newsletters to the acquired prospects so more leads move forward throughout your sales funnel.
Month 6
Boost Conversions and Referrals
We focus on lifting conversion rates and setting up a simple referral system, so you get more warm introductions from the traffic and trust you’ve already built.
What happens after 6 months?
The first 6 months are about building and proving a marketing system.
By Month 5–6, you’ll see:
- What’s working and what are the potential constraints that need to be fixed
- What needs more time or testing
- What we’d recommend next
From there, most clients:
- Move into a tailored retainer focused on what’s performing best, then systematically optimise your marketing ecosystem to progressively remove constrains and drive qualified pipeline
- Or scale up (higher campaign spend, new channels, different content angles), again using a systematic approach
- Or pause if your team can run what we've built
Have any of the steps above been implemented by your team or other agencies and have they been shown to work?
That’s great. We’re happy to adjust implementations and pricing accordingly. We will never charge you for work we don’t do.
You Shouldn’t Need To Rely On An Agency Forever
We build a systematic marketing framework you can own
Our goal is to build a repeatable marketing framework you can eventually run with less of us.
If, after 6–12 months, you’ve grown, brought marketing in-house and need less of our help, that’s a win. It means the system is working.
Some clients keep us on as a strategic and campaign partner. Others “graduate” and have their team run the system. We’re fine with both, as long as your marketing is systemised to support your business growth.
What Clients Say
“In the 12 months since the Selegance team took over our marketing, our website conversions are up more than 80% and LinkedIn engagement is up more than 150%. We’re finally consistent with newsletters and I get simple monthly reports from them so I can see what’s working and what isn’t.”
Gianni Torta, Founder
ISOPRO
“Marco has been outstanding in helping us market our software solutions. His guidance and willingness to share his insights have been invaluable. We highly recommend him and will be using him in the future.”
Peter Heidegger, Founder
IMPROFORMANCE
“Excellent service by Marco and the team, the response time and their knowledge is unparalleled, I would definitely recommend the Selegance team to anyone who wants to propel their brand image.”
Caterina Torta, CEO
JOZI Software Solutions
“The team created my website, and I’m super happy with the result. They took the time to understand exactly what I wanted and delivered it perfectly. What also stood out was how upfront they were about pricing and timelines, no surprises, no upsells. Everything was clearly explained from day one. Highly recommended.”
Claudio Solazzo, Business Owner
Solazzo Painting and Decorating
“Our online engagement and conversion rates saw a substantial increase, and it’s clear that your strategies are driving positive outcomes. Thank you once again for your exceptional work.”
Rita Brown, President
Australian BPD Foundation
Systemising your marketing with the below services
MARKETING STRATEGY
CONTENT MARKETING
Turn your expertise into content that educates decision-makers and shortens sales cycles.
LEAD GENERATION
EMAIL MARKETING
SOCIAL MEDIA MARKETING
WEBSITE DEVELOPMENT & OPTIMISATION
What you can expect when working with us
Founder led + specialised B2B marketing team.
We don’t hand you off to an account manager. You’ll work directly with Marco, a specialised B2B digital marketer.
Transparency.
We own the outcomes we agree on and report directly to the Founder, Director or the person we are liaising with. You’ll always know what’s working as we use plain English and love educating you on what we’re doing and why.
A system that compounds.
We think in terms of systems: Awareness → Engagement → Conversion → Retention → Referral. This means you stop relying on one-off campaigns and start building a consistent systematic approach to your marketing that compounds over time. Every element of the marketing engine works together to deliver growth.
Intentionally selective partnerships.
We intentionally partner with a select number of clients to deliver focused attention and measurable outcomes.