Selegance | Success Stories
The client:
Australian BPD Foundation Limited
Services Offered:
Social Media Strategy, Social Media Management
How We Helped the Australian BPD Foundation Boost Engagement by 64% and Increase Donations by 21% In 4 Months
Challenge
The Australian BPD Foundation Limited is a not-for-profit organisation whose goal is to encourage a positive culture around borderline personality disorder. The Australian not-for-profit space is highly competitive, and it’s increasingly hard to cut through the noise, especially against bigger NFPs.
Approach
We partnered with the BPD Foundation to enhance brand awareness and engagement through social media, specifically on Facebook and Instagram. To boost brand recognition, we developed a targeted social media strategy aimed at three key audiences:
- Mental health specialists
- Psychologists
- Psychiatrists
- Carers
Working closely with the BPD Foundation team, we created a monthly content calendar that reflected their tone and brand identity. The content plan featured themes such as tips for people affected by BPD, resources for health professionals and carers, and behind-the-scenes insights. We designed custom images, captions, and hashtags for each post and established a posting cadence of two weekly updates on both Facebook and Instagram.
To maximise reach and engagement, we analysed follower activity to determine optimal posting times and scheduled the content accordingly.
Outcome
At the end of the campaign, the Australian BPD Foundation Limited recorded the below year on year KPIs increases:
Facebook
Engagement + 73%
Instagram
Engagement + 55%
The campaign reached over 31,000 users in just three months. This increased visibility helped the Australian BPD Foundation Limited boost donations by 21%. Through our content plan implementation, we helped the organisation raise awareness about BPD and effectively engage its target audiences.
