Selegance | Success Stories
The client:
Solazzo Painting & Decorating
Services Offered:
Website Design, Website Development
The Challenge
Solazzo Painting and Decorating is a Melbourne-based painting company specialising in high-quality residential and commercial projects. Known for their craftsmanship and reliability, they had built a reputation purely through word-of-mouth referrals.
However, as their business grew, the limitations of relying solely on referrals became clear. They recognised the need to establish a digital presence that matched the professionalism of their work, and most importantly, to generate a consistent stream of qualified leads online. That’s when they approached Selegance Marketing Services.
Our Approach
Our first priority was running a workshop with the team to understand exactly what they valued most: a clean, professional brand presence that didn’t feel over-designed, and a website that would work, meaning bringing in leads without creating extra complexity for the business.
We began by selecting a secure, high-performance hosting platform to ensure speed and reliability. From there, our team designed a website rooted in two principles:
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Efficiency: Fast-loading pages, clear service descriptions, and a logical layout that guides visitors toward taking action.
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Conversion-Focused Design: We structured and positioned every element—from the homepage to the project gallery—with clear intent: to generate leads through a streamlined user experience. Contact forms and trust elements, such as testimonials and project photos, were strategically placed to build instant credibility and encourage action.
Outcome
The result was a sleek, easy-to-navigate website that reflects the quality and professionalism of Solazzo Painting and Decorating. Prospects reported feeling confident in booking meetings after visiting the site, citing the clean layout and professional feel. Most importantly, Solazzo Painting and Decorating is now equipped with a digital presence that not only looks good, but actively supports their growth goals.