Selegance | Success Stories
The client:
JOZISoftware
Services Offered:
Logo Design, Illustrations, Brand identity, Website design
From Logo to Website — Complete Brand Identity for a B2B SaaS
The Challenge
JOZI Software is the official ISOPro support and implementation partner for Africa.
ISOPro founders Gianni Torta and Luke Wyatt founded the Governance, Risk, and Compliance (GRC) enterprise software provider back in 2008 and needed to launch the business overseas with credibility.
To be taken seriously by enterprise clients from day one, Jozi needed to:
- Launch with credibility
- Clearly articulate its expertise in supporting governance, risk and compliance clients
- Look aligned with ISOPro while standing as a trusted partner in its own right
However, Jozi was starting from zero: no logo, no defined visual style, and no brand voice, just a clear vision of the role it needed to play in the market.
Our Approach
We began by building the foundations of Jozi Software’s brand identity, then extended it into a cohesive digital presence.
1. Defining the brand identity
Working closely with the founders, we developed a complete visual identity for Jozi Software:
- A colour palette built on deep blues to convey trust and authority, paired with fresh greens to suggest growth and progress
- The Gotham typeface, chosen for its clarity, modernity and suitability across digital interfaces and presentations
- A modern, versatile logo that communicates structure, reliability and innovation, aligned with the B2B SaaS and tech space and Jozi’s role as a specialist implementation partner
This gave Jozi a clear, ownable visual language that could sit comfortably alongside ISOPro’s brand while still feeling distinct and local.
2. Extending the brand into a digital experience
Once the core identity was defined, we extended it across Jozi’s website to ensure a consistent, professional online presence:
- Applied the new visual system across key pages for a coherent look and feel
- Created custom illustrations to make their services easier to understand and more engaging for prospective clients
- Structured the site to clearly explain Jozi’s relationship with ISOPro and its role as the African implementation and support partner
Outcome
The result is a complete, coherent brand identity and website that gave Jozi Software the credibility it needed at launch.
Jozi now presents as an elegant, consistent brand that:
- Clearly communicates trust, authority and technical expertise
- Supports sales conversations with a professional, on-brand digital presence
- Provides a solid foundation for future marketing, content and business development across the African market.