Selegance | Success Stories
The client:
JOZISoftware
Services Offered:
Logo Design, Illustrations, Brand identity, Website design
The Challenge
ISOPro is a B2B SaaS Governance, Risk, and Compliance (GRC) enterprise software for businesses operating in compliance-intensive industries. The business has been operating since 2008, and this year they needed to launch JOZI Software as the official support and implementation partner for Africa. Founders Gianni Torta and Luke Wyatt needed to launch the business with credibility and articulate their expertise in governance, risk, and compliance from day one. However, they had no logo, no defined style, and no brand voice.
Our Approach
We began by defining the foundation of Jozi Software’s brand identity. The process started with creating a full brand identity, including a colour palette built on deep blues (trust and authority) and fresh greens (growth and progress), paired with the Gotham typeface for clarity and modernity. We then created a modern, versatile logo that communicates structure, reliability, and innovation, perfectly suited for the B2B SaaS and tech industry.
Once the brand identity was established, we extended it across their website to ensure a seamless digital experience. We also created custom illustrations that make their services easier to understand and more engaging for clients.
Outcome
The result was Jozi Software’s complete brand identity that established the foundation of a solid digital presence. Today, they present an elegant, consistent brand that communicates the trust and authority to their audience.