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B2B Content Marketing
B2B Content Marketing That Creates Demand
We use a six step system to create content that brings every decision-maker along and guides them toward choosing your solution.
Why content doesn’t work (until it’s tied to sales + strategy)
The majority of B2B purchases are high-consideration decisions involving multiple stakeholders, often with competing priorities. That’s why you need content that educates each decision-maker and addresses their specific concerns. If you’ve hired a generic writer or agency before, you’ve probably seen the pattern: a few articles and LinkedIn posts go out… and nothing meaningful changes.
The problem usually isn’t “content.” It’s strategy. Content often talks too much about the offer and not enough about buyer pain points. It’s generic, lacks a clear point of view and isn’t built into a repeatable system that supports conversions.
On top of that, sales and content are often disconnected. Your sales team hears the real objections every day, but they never make it into your articles, emails, or case studies. So you end up with “nice” content nobody needs, nobody shares and sales can’t use. This makes you feel like content marketing doesn’t work, when the real issue is: misaligned content marketing doesn’t work.
Why Content Marketing Matters for B2B Service Businesses
Attract The Right Accounts
Strategic content helps the right-fit accounts find you, understand the problem, and see why your approach is different, before they ever speak to sales.
Build Authority
Consistent, useful content positions you as the credible choice. It gives decision-makers proof, clarity and language they can use internally.
Enable Sales
Content equips your sales team with assets that handle common objections, explain value quickly and reduce back-and-forth, so deals move faster.
Stay Top-of-mind Across Buying Committees
B2B decisions involve multiple stakeholders and long cycles. Tailored content keeps you relevant between meetings, answers objections, and supports consensus from first interest to final sign-off.
Why Choose Us?
Founder-led partnership, B2B expertise
You’re not handed to a junior copywriter. You work with a specialised B2B founder who understands complex offers and long sales cycles, plus a small dedicated team for all the implementations.
Systematic approach
We start with your unique strategy and create content to move prospects through each stage of your sales cycle from awareness to sale.
Then we create:
A monthly objection-mining meeting with your sales team
Map out a high-level 180-day content calendar
Create and distribute content on the chosen platforms
Create monthly reporting tied to pipeline indicators and refine where needed calls client pain points.
See framework below for more details.
Big picture in mind
Every piece of content we create is part of a bigger marketing ecosystem we customise for your business, working together with the rest of the elements to drive systematic growth.
Founder Led
+
B2B Specialisation
Sharper Content
The framework we use to create content that drives demand
1
STRATEGY + MESSAGING
We clarify your ideal customer profile and their pain points and what tone and language to use to capture their attention.
2
SALES OBJECTION MINING
We run a workshop with your sales team to capture recurring buyer objections. In Step 4, we then turn those insights into content that proactively addresses prospects’ concerns and educates them throughout the decision-making process. This becomes a monthly cadence: we set up monthly meetings with your sales team to systematically monitor patterns in clients’ objections and questions, and create ad hoc content to address them.
3
CONTENT PLAN MAPPED TO STAGES AND STAKEHOLDERS
We build a high-level content plan tailored to each buying stage and decision-maker.
4
PRODUCTION
We produce content each month and agree on a clear review and approval process with you.
5
PUBLISH
We publish and distribute content across the agreed channels.
6
MEASURE + ITERATE (REPORTING AND OPTMISATION)
We track performance, gather insights and refine topics and angles over time.
What Clients Say
Our B2B Content Marketing Services
Creation is only half the job
We plan distribution and repurpose content so it actually gets seen.
Content Strategy
We design content mapped to your 180-day marketing roadmap: what to create at each stage, which stakeholders it will educate, where it lives and how it supports awareness, nurture and conversions.
Social Media
B2B buyers use specific platforms, especially LinkedIn and Facebook. We pinpoint where your ideal accounts are active and publish content that earns attention and builds demand for your offer.
Email and Nurture Sequences
Nurturing prospects is a big part of B2B marketing because decisions are often made by multiple stakeholders and require repeated touchpoints and internal approvals before anyone can say “yes.” That’s why we craft email campaigns that educate, build trust, and move prospects toward a sales conversation.
Optimised Articles and Case Studies
Website content is one of the best assets you have to educate B2B buyers. We create optimised articles and case studies that build trust, educate prospects, and help shorten the time it takes them to make a purchase decision.
Video Content
Video remains one of the strongest conversion drivers in digital and B2B is no different. We produce simple, effective video content that explains your offer, answers key objections and gives your brand a human face.
If you’re a B2B company looking to turn your expertise into consistent inbound demand, book a short consultation below.
Frequently Asked Questions
How is B2B content different from “regular” content marketing?
B2B purchases involve longer sales cycles and buying committees, so content needs to educate different personas, address objections and help internal consensus.
How does content marketing fit into your 6-step Growth & Plus Plan system?
Content foundation is step 3 of our of our Growth and Plus Plan and we typically build it in month 3. In this phase, we develop a practical content calendar and produce core assets such as articles and/or case studies plus supporting social media content. The goal is to establish a credible content base that strengthens your online authority and improves the performance of your paid campaigns and nurture efforts. More content will be published in months 4, 5 and 6, depending on our agreement and your specific business requirements.
Can I use your content service as a standalone offering without choosing your Growth & Plus Plan?
Do we need a content strategy first?
Yes, otherwise you risk publishing disconnected pieces that don’t move buyers forward. We build a practical content plan mapped to a 180-day roadmap: what to create, which stakeholder it’s for, where it lives, and how it supports awareness, nurture, and conversions.
What channels do you create content for?
We focus on the channels that actually matter for your buyers: typically your website + email + LinkedIn first, and sometimes Facebook depending on your market and audience behaviour.
What types of content do you produce?
Common outputs include: website articles, case studies, email nurture sequences, LinkedIn and Facebook social content and short-form videos that explain your offer and answer objections.
Do you optimise content for SEO?
Yes, while we do not offer SEO as a standalone service, we create optimised articles and case studies that search engines like Google, rank in their search results.
How long does it take to see results from B2B content marketing?
It depends on your category, sales cycle, competition and how much content you already have. Typically, you’ll see early leading indicators first (engagement, replies, improved conversations), with compounding results in 3 to 6 months as your content library grows and distribution becomes consistent.
What do you need from us to get started?
Access to your key offers, ideal customer profile, past sales notes (or common objections), and a few stakeholder interviews. The better the inputs, the sharper and more effective the content.
Do we own the content you create?
Yes. The content we produce is yours to publish and repurpose on other platforms we don’t manage for you.
