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FAQs
These are general questions about how we work.
For service- or industry-specific questions, check the FAQs on the relevant page.
If you’d like to talk it through, get in touch!
Pricing
How much do B2B marketing services typically cost?
B2B marketing costs vary based on your growth goals, the complexity of your sales cycle, and the number of channels managed.
- Ongoing retainers: generally mid-market B2B companies invest between $3,000 and $12,000 per month (AUD/USD).
- Entry-level ($2k–$4k): Usually covers one/two channels (e.g., SEO + basic LinkedIn management).
- Growth-level ($5k–$10k): Multi-channel execution including content production, paid media management, and CRM automation.
- Enterprise ($15k+): Full-scale strategic partnership with high-volume output and advanced attribution reporting.
- Entry-level ($2k–$4k): Usually covers one/two channels (e.g., SEO + basic LinkedIn management).
- Project-based: one-off strategy audits or campaign setups typically range from $5,000 to $20,000+ depending on the depth of the research required.
A common benchmark for B2B companies is to allocate 2–5% of total revenue toward marketing to maintain growth, or 5–10%+ if you are in a high-growth or aggressive scaling phase.
What factors influence the pricing of B2B marketing services?
B2B marketing is rarely a “one size fits all” service because every business has a unique sales cycle and competitive landscape. The primary levers that determine your investment level are:
- Campaign complexity and channels: managing a single channel (like Google Ads) is less expensive than a coordinated omnichannel strategy that syncs strategy, LinkedIn, Email etc. The more touchpoints required to convert a lead, the more strategic oversight is needed.
- Content volume and type: high-authority B2B marketing requires heavy lifting. Regular articles posts are one thing, but technical whitepapers, video case studies, and ROI calculators require specialised subject matter expertise and higher production budgets.
- Target market and ICP complexity: reaching Directors, GMs or C-suite executives is more expensive than targeting one single persona.
How much does working with Selegance Marketing Services cost?
We offer a clear pricing structure, and depending on capacity, projects can be tailored to your specific requirements. For our Growth and Plus engagements, prices start from $4,750 + GST per month, with a recommended six-month plan and no lock-in.
The exact price depends on the scope we agree on together. If you have any questions contact us and we will get back to you within one business day.
What other costs should we budget for besides your fee?
Typical additional costs can include:
- Media spend (LinkedIn, Meta, Google Ads, etc.).
- Software/tools (CRM, email marketing software).
- Design/dev support if your existing assets or website need upgrades.
We’ll outline these clearly during the intel phases so there are no surprises.
Services
Why do you recommend a 6-month system plan?
Because B2B marketing isn’t a one-off campaign. It works when you build it as a system, then improve it with real data.
Six months gives enough time to set the foundations, implement the key building blocks across the funnel, and refine based on performance. We keep things flexible and there are no lock-in contracts, but in B2B, meaningful pipeline impact rarely happens in the first 30 days. It comes from consistent actions that compound.
Can we start small before committing to a full system?
Yes. We do ask that you contact us first. We’re a small team (and we want to keep it that way) so we can service clients properly. That means each new project depends on our internal capacity.
How much of our team’s time is required to make this work?
This will depend on our engagement but most of the time commitment is upfront, then it becomes light and predictable. In the first 2–3 weeks, we typically need input to align on your goals, and strategy. After that, it’s usually a weekly check-in via email or phone call and a monthly/monthly review (45–60 minutes).
We’ll guide the process and keep requests focused, so your team isn’t pulled into constant meetings or back-and-forth.
We’ve been burnt before. What can go wrong with a marketing agency like yours and how do you stop it happening to us?
A few things commonly go wrong in B2B marketing: the strategy isn’t clear, the approach focuses on tactics rather than systems, reporting focuses on vanity metrics, lead follow-up is weak.
To prevent that, we align on your ICP, positioning, funnel, and success metrics upfront, then build the foundations first (key pages, tracking, CRM and nurture). We report in plain English on what was done, what was learned, and what changes next, and we adjust quickly when performance shifts. Our engagements are month to month, so you’re not locked into work that isn’t delivering.
Do you use AI? How do you leverage it without sacrificing quality?
We use AI as a “high-speed engine”, mainly for research, pattern-spotting, and checking our work. It helps us move faster, but it never replaces strategy, creativity or judgement.
We already use HubSpot, can you integrate into our stack?
We’re platform agnostic and can integrate with whatever tech stack or CRM you use, including HubSpot, Zoho, Pipedrive etc. We can also provide recommendations on the best tech stack to use based on your budget and your team’s internal capability.
We already have a full-time marketing person, but we’d still like to use your services. Can we do that?
Yes. We can integrate with your marketing team and work alongside them to achieve the best possible results.
Results and Performance
When can I expect results from efforts?
In B2B marketing, you can expect initial results within weeks (e.g., web traffic and engagement), but significant pipeline-impacting outcomes often take 3–6 months. Major ROI can take 6–12 months or more. This depends heavily on your starting point, chosen channels, budget, and competitive landscape.
That’s why, for lead generation, we recommend the Growth or Plus Systems, which typically include a six-month engagement with no lock-in contracts to begin with.
We’ll review monthly performance reports with you, highlighting key metrics and ensuring all activity stays aligned with your objectives.
If we don’t believe we can create a meaningful impact for you, we’ll tell you in the first meeting, even if it means not working together.
What happens if the numbers decrease or we’re not happy?
Every campaign has natural fluctuations. We monitor performance in real time, and if results trend off target, we activate a recovery plan within the same sprint. Our engagement is month to month, so you’re never tied to work that isn’t delivering.
Can you show proof your implementations worked for businesses like mine?
Our case studies are available here. They outline how we’ve helped B2B SaaS and service-based businesses improve growth, lead generation, and pipeline.
You can also view our design portfolio here. It includes email templates, sales documents, social media assets, illustrations, logos, and full brand identities from past client work.
Agency Fit
How does Selegance Marketing Services compare to hiring a full-time marketer or a generalist agency or a freelancer?
A full-time hire gives you dedicated focus, but you’re usually hiring for one main skill set, and the total cost includes recruitment, onboarding, leave, super, and tools.
A generalist digital marketing agency without B2B specialisation can give you more hands, but the work is often produced across many clients and may not be tailored to longer B2B sales cycles.
A freelancer can be a good option for a specific task, but progress depends again on one person’s availability and skillset, and it can be harder to connect everything they do across the funnel.
Selegance Marketing Services is a good fit when you want, B2B-specialised strategy and multi-skilled, hands-on execution. We are a small, B2B-focused team and help you set a clear direction, build a practical system across the funnel, and improve it based on performance – without long lock-in contracts.
How do I know if Selegance Marketing Services is the right fit for my business?
We’re usually not a fit if:
- You’re B2C/e-commerce focused
- You want quick hacks instead of a system
- You’re not prepared to involve leadership and sales in the process
- You don’t have (or plan to have) a clear offer and delivery capacity
We’re built for B2B service and B2B SaaS businesses that think in terms of systems and long-term growth, not one-off campaigns.
What are some red flags when choosing a B2B marketing agency?
When choosing a B2B marketing agency, watch out for these red flags:
- Limited relevant proof: they can’t share credible case studies or results that match your market, offer, or sales cycle.
- Tactics first approach: they recommend channels or campaigns before understanding your ICP, positioning, funnel, and commercial goals.
- Overpromising: they offer guarantees or unrealistic timelines that don’t reflect how B2B buying decisions are made.
- Lack of delivery transparency: It’s unclear who is doing the work day to day and who is accountable for execution.
- Shallow audience understanding: They can’t speak clearly about your buyer, decision process, or what drives deals in your category.
Cultural misalignment: there’sA mismatch between your company’s values and the agency’s approach.