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Digital and Graphic Design
Creative design, aligned with your marketing goals
Strategy-led visuals for B2B marketing, built to integrate seamlessly and drive results.
Good design catches the eye, but that doesn’t mean it drives action. Too often, B2B brands invest in visuals that look great in isolation but don’t support the bigger picture: building trust and guiding prospects to the next step.
That’s why we take a marketing-first approach to design. Every colour, layout, and headline is chosen with your strategy in mind, so your creative builds prospects’ trust and supports conversion.
Why Good Looks Don’t Always Get Results
When Strategy Meets Design, Your Message Gets Heard
Strategy
Your design should reflect what you’re trying to achieve. This could be more qualified leads, stronger credibility, or better sales conversations. A clear strategy keeps every asset aligned to your goals.
Designs Drive Action
Your prospects should understand your offer quickly and know what to do next. Clear hierarchy and strong layout help your message land, and increase the chance they take action.
Consistency
Your brand shows up across your website, email, LinkedIn, proposals, and presentations. Consistency across every touchpoint helps people recognise you faster and trust you sooner.
Why Choose Us?
We design for B2B
We are B2B marketing specialists. Every design we create takes into account how B2B buyers make decisions and what your business needs to communicate and achieve.
BUILT FOR CLARITY AND CONVERSIONs
In B2B prospects should understand your offer quickly and know what to do next. We design with clean hierarchy, strong messaging emphasis, and layouts that reduce friction.
CONSISTENT ACROSS EVERY TOUCHPOINT
Website, LinkedIn, proposals, decks, email: your brand should feel the same everywhere. We design for consistency, which builds recognition and accelerates trust, leading to more conversions.
What Clients Say
“Marco has been outstanding in helping us market our software solutions. His guidance and willingness to share his insights have been invaluable. We highly recommend him and will be using him in the future.”
Peter Heidegger, Founder
IMPROFORMANCE
“Our online engagement and conversion rates saw a substantial increase, and it’s clear that your strategies are driving positive outcomes. Thank you once again for your exceptional work.”
Rita Brown, President
Australian BPD Foundation
“Excellent service by Marco and the team, the response time and their knowledge is unparalleled, I would definitely recommend the Selegance team to anyone who wants to propel their brand image.”
Caterina Torta, CEO
JOZI Software Solutions
“In the 12 months since the Selegance team took over our marketing, our website conversions are up more than 80% and LinkedIn engagement is up more than 150%. We’re finally consistent with newsletters and I get simple monthly reports from them so I can see what’s working and what isn’t.”
Gianni Torta, Founder
ISOPro
Our Graphic Design Services Include
Brand Identity / Rebranding
We define or re-define your visual identity so it reflects your positioning, resonates with your audience and supports your growth system.
Logo Design
We create logos that align with your positioning and help your brand look credible and instantly recognisable. .
Website Mock-ups
We create high-fidelity website mock-ups so you can validate structure, hierarchy, and messaging before development.
Email Templates, Ads and Social Media Designs
We design on-brand email templates ads, and social designs, easy to scan, and built to drive clicks and conversions.
Infographics and Flyers
In B2B, deals move forward when buyers can explain your value internally. We create clear, compelling visuals your champion can share internally to build buy-in across the company.
If you’re a B2B company looking to elevate your brand and create design that supports sales, book a short consultation below.
Frequently Asked Questions
Is this a standalone service, or an add-on to your B2B marketing work?
This is generally an add-on service clients use to support their broader B2B marketing system, so assets stay consistent across campaigns, the website, and sales enablement. We can also take on standalone projects, subject to capacity. Get in touch to find out.
What’s your process for a design project?
You’ll start with a short scoping call and a simple brief (goal, audience, channel, examples, requirements). Then we confirm direction, produce initial concepts, refine through feedback, and deliver final files ready for your platform.
How long does design usually take?
Timelines depend on the asset type and volume. A single asset can often be turned around quickly, while brand identity work or multi-asset campaigns take longer. You’ll get an estimated timeline upfront based on your deadline, approval speed, and the number of review rounds needed.
What do you need from us to get started?
If you have brand guidelines, existing assets, and examples you like/dislike, that helps. If not, we can start from your positioning, target audience, and any current website/collateral. For best results, we’ll also confirm where the asset will live (LinkedIn, Google Ads, email, website, or print) and what action it should drive.
Can you design for B2B lead generation (LinkedIn ads, Google ads, landing pages)?
Yes. We design creative that supports conversions: ad creative, landing page visuals, and supporting graphics that make the offer easy to understand and the next step obvious. If you already have a funnel or campaign plan, we’ll align the design to it.
Do you provide sales enablement design (pitch decks, one-pagers, case studies)?
Yes. In B2B, buyers often need internal buy-in. We design sales enablement assets that help your internal “champion” explain your value to their organisations clearly.
Can you work with our existing brand guidelines?
Yes. If you already have guidelines, we’ll design within them to improve consistency. If your brand has drifted over time, we can also tighten the look and feel so your website, emails, and sales collateral look like they come from one cohesive brand.
How is pricing structured?
Pricing is scoped based on asset type, complexity and volume. To provide an accurate quote, get in touch and we’ll confirm your requirements.