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Selegance | Success Stories
The client:
Jozi Software Solutions
Services Offered
Logo design, Illustrations, Brand identity, Website design and development
Delivery
8 weeks, 3 workshops.
Jozi Software Solutions | Brand and Website for a B2B Software Support & Implementation Partner
Project Overview
Jozi Software Solutions is the official ISOPro Software support and implementation partner for Africa. ISOPro directors founded the business back in 2008 and after a strong period of growth in Oceania, now wanted to launch overseas. Jozi was practically starting from zero. They needed to launch with credibility, communicate their GRC expertise clearly, and look aligned with ISOPro while still being trusted in their own right.
Business Goals
- Launch with credibility in a high trust enterprise category
- Clearly communicate Jozi’s role and expertise in supporting governance, risk, and compliance clients
- Align with ISOPro’s identity while standing as a trusted partner brand in its own right
Approach and Deliverables
We followed a deliberate sequence, first defining the brand identity, then applying it across the website and LinkedIn.
Brand identity
Colour palette. Deep blues to convey trust and authority, paired with fresh greens to signal growth.
Typeface. Gotham, selected for clarity and credibility in enterprise and technology environments.
Logo. Designed to communicate simplicity, reliability, and innovation, core traits Jozi needed to project before a first conversation.
Digital presence
Website structure. We structured the site to make the services easy to understand and easily guide prospects from “Learn more” through to “Contact us”.
Lead magnet. We added a lead magnet page to give prospects a low commitment first step before starting a sales conversation.
Custom illustrations. We created supporting illustrations to make the services easier to grasp, which matters in GRC where the offer can feel abstract.
Project Result
After 6 weeks from the start of the project, Jozi launched with a cohesive brand identity and digital presence designed to support enterprise credibility and sales conversations. The brand is consistent at every digital touch point. The website communicates trust, authority, and technical competence, while providing clear pathways to enquiry.
“Excellent service by Marco and the team, the response time and their knowledge is unparalleled, I would definitely recommend the Selegance team to anyone who wants to propel their brand image.”