Selegance | Success Stories

The client:

Market Link Italy

Services Offered

Logo design, Brand identity, Website design & development, LinkedIn account Set up

Delivery

4 weeks, 2 workshops.

Market Link Italy | Brand and Website for a B2B EU Market Entry Consultancy

Project Overview

Market Link Italy is a B2B consultancy based in Italy. It helps businesses from the global south begin their commercial journey in Europe by establishing a compliant, credible EU presence, entering via Italy.

Business Goals

Establish credibility for risk aware buyers who make decisions around compliance and setup.
Present a complex offer in a way that feels structured and easy to navigate.
Maintain consistent positioning across a bilingual audience in English and Italian, across the website and LinkedIn.

Approach and Deliverables

We ran three workshops with the team to understand the services and long term vision. From there, we developed the website structure and brand direction. Deliverables included:

Logo plus basic brand identity. We created a clean logo and brand identity designed to work consistently across the website and LinkedIn.

Website design and development. We structured the site around what B2B decision makers look for first including clear scope boundaries, clear service pillars, and a straightforward path to enquiry.

LinkedIn setup and custom banner design. We set up the company LinkedIn page and designed a custom banner aligned with the new identity, reinforcing the same positioning as the website.

Project Result

Market Link Italy now has a cohesive digital presence that supports sales conversations and partnership outreach. Its brand presentation and website positioning are consistent, reinforcing the credibility checks buyers make before engaging.