B2B Marketing Pricing & Packages | Selegance Marketing Services

Selegance Marketing Services Pricing

Clear pricing. Clear structure. No lock-in.

Our goal is to structure your marketing and turn it into a repeatable system that brings you new clients, not to keep you on a retainer forever. You can adjust or change your plan as your needs evolve.

You can pause or stop any plan with 30 days’ notice.

Starter System

$1,950–$4,500

+ GST

4-12 week project

scope agreed up-front

Ideal if:

you want to fix a specific marketing problem, such as optimising key website pages, one campaign, or a basic content rhythm.

Growth System

$4,500 +

+ GST per month

Typical initial engagement:
6-month system build

Ideal if:

you want to build a reliable marketing system around a single paid channel, with clear strategy, content, CRM and ongoing optimisation.

Plus System

$6,200 +

+ GST per month

Typical initial engagement:
6-month system build

Ideal if:

you need a higher-output, multi-channel system,  more content, and two paid channels working together.

When you choose the Growth or Plus System, we’ll work through the six steps below to turn your marketing into a repeatable system.

Month 1

Strategy and 180-Day Plan

We clarify your goals, map your marketing system and agree on a focused 180-day roadmap so everyone knows what we’re building and why.

Month 2

Fix Your Key Website Pages

We optimise the key website journeys your buyers  use (typically home, services and contact/demo) so they’re clearer, faster and better at turning visitors into leads.

Month 3

Build Your Content Engine

We create a content calendar, articles or case studies and supporting social posts so you have a solid foundation that boosts your online credibility and paid campaigns.

Month 4

Launch Paid Campaigns

We turn on paid traffic in one or two agreed channels, build the core campaign(s) and landing page(s) and start driving qualified web traffic to your digital assets at scale.

Month 5

Follow Up and Optimise

We keep optimising the active campaigns and send targeted newsletters to the acquired prospects so more leads move forward throughout your sales funnel.

Month 6

Boost Conversions and Referrals

We focus on lifting conversion rates and setting up a simple referral system, so you get more warm introductions from the traffic and trust you’ve already built.

Have any of the six phases in framework already above been implemented by your team or other agencies and shown to work?

That’s great. We’re happy to adjust the pricing accordingly. We will never charge you for work we don’t do.

What happens after 6 months?

By Month 5–6, you’ll see:

From there you can:

There’s no lock-in. You stay because the system is working, not because a contract says you have to. 

If you’re unsure which plan is right for your team, talk with us. We’ll help you make the best choice.

Are we a good fit for your business?

We qualify on fit, not just interest.

We’re probably not the right fit if:
We’re a strong fit if:

Add-On Services

As part of our service, we offer a select group of add-on services for teams that need extra support.

Website redesign and development

If your current website site is outdated, hard to update, or doesn’t reflect your brand, you may need a full website redesign before starting any campaigns

Redesigns are custom quoted, but most range from $ 1,950 – $ 10,000 + GST, depending on size and complexity. This includes strategic messaging, UX design, conversion optimisation, and development on WordPress. For a more detailed quote contact us.

Digital and Graphic design

If your  brand visual assets or sales materials look inconsistent or off-brand, we can handle the design work so everything feels cohesive and professional.

Design projects are custom quoted, but most range from $500–$6,000 + GST, depending on scope. This can include campaign creative, social media assets, PDFs and one-pagers, sales decks and ad visuals. For a more detailed quote, contact us.

Frequently Asked Questions

We don’t do fake guarantees, because there are too many variables to provide you with a hard percentage on ROI. 

What we can promise is:

  • A clearly documented system and roadmap

     

  • Consistent activity (not random acts of marketing)

     

  • Transparent reporting so you can see what’s working and what isn’t

     

  • Candid advice if we think something you’re asking for won’t deliver

     

Most clients see early leading indicators (better traffic, engagement, quality of leads) within the first 60–90 days, with more meaningful pipeline impact from months 3–6.

 No. If something isn’t included, we say so.

The main things not included in your monthly fee are:

  • Ad spend (Google, LinkedIn or Meta)

     

  • Software subscriptions (CRM, email tools, landing page tools, etc.)

     

  • Major extra projects outside your agreed scope (e.g. full rebrands, big new websites, complex integrations)

     

If you ask for something outside the plan, we’ll either recommend against it or quote it separately so you stay in control of the budget.

No.

Growth and Plus are designed as 6-month systems, because that’s how long it usually takes to build and prove something meaningful when working in a B2B enviroment. But there’s no lock-in. You pay month-to-month and you’re free to stop if you believe it’s not working for you.

Because building a marketing system takes time:

  • Month 1–2: strategy and fixing key website journeys

  • Month 3–4: content and campaigns live and gathering data

  • Month 5–6: optimisation, follow-up, and conversion/referral work

If you only commit for 1–2 months, you’re paying for set-up but not giving the system time to produce compounding results.

As a rule of thumb:

  • Starter System – If you want to fix a specific problem first (e.g. key pages, one campaign, basic content rhythm) before committing to an ongoing system.

     

  • Growth System – If you want one reliable engine built around a single paid channel, with clear strategy, content, CRM and optimisation.

     

  • Plus System – If you need more volume and complexity: more content, more campaigns and two paid channels working together.

If you’re unsure, we’ll recommend the lowest-commitment option that can realistically hit your goals.

Included (depending on plan):

  • Strategy, system mapping and positioning work

  • Website optimisation for a defined number of key pages

  • Content calendar and a set number of articles/case studies and posts

  • Paid campaign set-up and optimisation in the agreed channel(s)

  • Basic CRM set-up (forms, simple workflows, reporting)

  • Regular meetings and reporting

Not included (but available as add-ons or separate projects):

  • Full website redesigns and rebuilds

  • Complex CRM/automation projects

  • Detailed brand identity / logo work

  • Large PDFs, brochures or sales decks beyond the agreed scope

  • Extra campaigns or channels beyond what’s in your plan

We’ll always be explicit about where the line is.

 We’re happy to plug into what you already have.

  • If you have no marketing team, we act as your fractional marketing function.

     

  • If you have  a marketing team member, we provide the system, strategy and we’ll get organised on “who does what”. 

     

  • If you have specialist agencies (e.g. SEO, branding), we coordinate where it makes sense so efforts aren’t duplicated.

The key is clarity on roles so nobody is tripping over each other.

 At a minimum:

  • A decision-maker who can give timely feedback

     

  • Access to your website, analytics, CRM and ad accounts (where relevant)

     

  • A realistic view of your goals, constraints and sales process

     

We handle the heavy lifting of set-up and execution, but we do need your input on your customers, offer, and what “good” looks like for you.

You won’t be handed to a junior you’ve never met. You’ll work directly with a senior strategist plus a small execution team for content, design and implementation. Meetings and strategy decisions are always led by someone who understands B2B buying and has lived in the numbers.

We specialise in B2B serviced based companies, especially those selling considered purchases with longer sales cycles (B2B software, B2B professional/technical firms, etc.).

If we don’t think we’re a good fit for your model or stage, we’ll say so upfront and, where possible, point you in a better direction rather than forcing a plan that won’t work.