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B2B SaaS Marketing Agency
Specialised Marketing For B2B SaaS Companies
We run a six-step growth framework covering strategy, website, social media and email, designed to systematically increase qualified demo bookings.
“In the 12 months since the Selegance team took over our marketing, our website conversions are up more than 80% and LinkedIn engagement is up more than 150%. We’re finally consistent with newsletters and I get simple monthly reports from them so I can see what’s working and what isn’t.”
Gianni Torta, Director, ISOPro Software
B2B SaaS businesses usually don't grow for the same reasons
You’ve built great software. You know it. But your audience isn’t connecting the dots. So, you experience one or more of the following:
Demos happen, but decisions don’t.
You receive interest and run calls, but deals stall after a few meetings because there’s no clear decision path to de-risk the purchase.
Your prospect isn’t equipped to "sell" your software internally.
Prospects may like your software, but they don’t have the tools to win over their finance, IT, procurement, or leadership departments, so momentum dies and so does the sale.
You’re attracting the wrong leads.
Your marketing pulls in low-authority or low-intent enquiries. Sales spends time on demos that don’t convert and pipeline feels unpredictable.
You’re being compared on price instead of value.
You lose contracts to “good enough” software alternatives or cheaper competitors because the value case isn’t clear enough for prospects.
Marketing and sales aren’t aligned on what “qualified” means.
Marketing reports clicks and MQLs, but sales needs buying intent and fit. The result is frustration, finger-pointing, and constant strategy resets.
You may have tried generic lead generations agency, but the result is the same: your pipeline stays inconsistent.
Real growth in B2B SaaS only happens when:
- Positioning, messaging, and target market are well-defined within a clear strategic roadmap.
- The business website is optimised for conversions.
- Content builds authority and supports sales conversations.
- Lead generation campaigns are laser-focused
- A lead-nurturing process is in place.
- Marketing is run with a systematic approach.
What do we do differently?
We are B2B SaaS specialists and systemtically run a six-step growth framework that generates qualified leads.
What we build in 180 days
Month 1
Strategy and 180-Day Plan
We clarify your goals and agree on a focused 180-day roadmap so everyone knows what we’re building and why.
Month 2
Fix Your Key Website Pages
We optimise the key website journeys your buyers use, so they’re clearer and better at turning visitors into leads.
Month 3
Build Your Content foundation
We create a content calendar, including articles, case studies and social media content, so you have a solid foundation that boosts your online credibility and paid campaigns.
Month 4
Launch Paid Campaigns
We launch ads in one or two agreed-upon channels and start driving qualified traffic to your digital assets at scale.
Month 5
Nurture and Optimise
We keep optimising the active ad campaigns and send targeted newsletters to the acquired prospects so more leads move forward throughout your sales funnel.
Month 6
Boost Conversions and Referrals
We focus on lifting conversion rates and setting up a simple referral system, so you get more warm introductions from the traffic and trust you’ve already built.
By Month 5–6, you’ll see:
- What’s working and what are the potential constraints that need to be fixed
- What needs more time or testing
- What we’d recommend next
From there you can:
- Move into a tailored plan focused on what’s performing
- Scale up with higher campaign spend, new channels, different content angles
- Run your marketing internally
Have any of the steps above been implemented by your team or other agencies and have they been shown to work?
That’s great. We’re happy to adjust implementations and pricing accordingly. We will never charge you for work we don’t do.
Case Studies
Why Choose Us?
B2B SaaS MARKETING SPECIALISTS
When you work with us, you gain a specialist B2B SaaS marketing partner. We understand your sales cycle and build strategies that align with how B2B software is actually bought, approved, and contracted.
FOUNDER-LED PARTNERSHIP
You’ll work directly with our founder, who understands complex offers, multi-stakeholder buying decisions and has hands on experience B2B SaaS business exactly like yours.
SYSTEMATIC APPROACH
Working with us means gaining a partner that works with a structured framework and run it systematically to help you secure qualified demos, without relying on random tactics or one-off campaigns.
PROVEN TRACK RECORD
You’ll have the option to speak with similar businesses we’ve supported, if references would help your decision.
Marco Sacco
Selegance Marketing Services, Founder
What Clients Say
If you’re a B2B SaaS company looking to generate more qualified demos, click below to book a short consultation.
Frequently Asked Questions
Who is this for?
This is for B2B SaaS companies with a considered buying cycle and multiple stakeholders. If you’re selling to businesses (not consumers) and demos are inconsistent or low-quality, this is designed for you.
Do you work with sales-led or product-led B2B SaaS companies?
We have experience with both, but we specialise in working with sales-led B2B SaaS companies.
How long does it take to see meaningful improvement?
Most teams start seeing early KPI improvements between months 4 and 5, with more meaningful pipeline consistency typically appearing between months 5 and 6.
How do you measure campaign success?
We focus on qualified leads, demo quality, conversion rates and pipeline influence. Depending on your motion, we’ll track leading indicators (e.g., demo page conversion rate, reply rates, booked-demo rate,) and lagging indicators (pipeline created, CAC efficiency).
What does “qualified lead” mean in your approach?
A qualified lead is an individual who has explicitly agreed to be contacted and has provided their contact details. This interest may include:
a) Booking a demo
b) Requesting a phone call
c) Scheduling a meeting or appointment
Only when someone explicitly consents to being contacted and shares their contact information do they qualify as a lead.
We’ve tried LinkedIn/Google ads before and it didn’t work. Why is your approach different?
Ads usually fail because the fundamentals are weak: unclear ICP, generic positioning, poor offer, weak proof, and a leaky conversion path. We fix the system then scale what actually converts.
What does the engagement actually look like?
We run a structured framework with clear milestones and we run it systematically. You’ll get a roadmap, execution across the agreed channels, and ongoing optimisation based on what the data and sales feedback shows.
Do you work with our CRM and reporting setup?
Yes. We can work with common setups (e.g., HubSpot) and align reporting so it reflects pipeline reality.
We have a salesperson / small team. Will this still work?
What’s the difference between you and a typical lead gen agency?
A generic lead gen agency can be a good fit if your offer is straightforward and your sales cycle is short. They can work well for products or services that are easy to understand, where one person can make the buying decision quickly without involving other stakeholders. Generally, the main focus is on generating lead volume, usually through simple ads and a landing page.
We specialise in sales-led B2B SaaS, where buying is more complex: multiple stakeholders, longer consideration cycles, and deals are won (or lost) in the follow-up and evaluation phase. Here are a few key differences:
Lead volume vs. pipeline velocity: Generic agencies focus on the top of the funnel, optimising for the lowest cost-per-lead (CPL). We focus on revenue-driven metrics, ensuring that prospects have the specific intent and budget required to move through a sales cycle.
Single buyers vs. buying committees: Standard lead gen often targets a single persona. Because B2B SaaS involves multiple stakeholders (IT, Finance etc.), we build strategies that address the specific concerns of every decision-maker involved in the deal.
The “lead” vs. the “close”: Most agencies treat a booked demo as the finish line. We focus also on the messy middle”, the period after the first call where deals often stall, by providing the nurturing and proof points needed to move a prospect to a signed contract.
I have a B2B SaaS business, but I’m not interested in the Growth or Plus plans. Do you offer support for specific marketing projects?
Yes, however, this is subject to capacity. Get in touch so we can go through your specific requirements.
