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B2B Social Media Marketing
B2B Social Media That Builds Trust And Drives Pipeline
We build a structured social media content and engagement system that reaches decision makers and positions your offer clearly, turning attention into sales conversations.
Many B2B businesses jump into social media without a clear plan
If you’ve tried posting on platforms like LinkedIn in the past and it hasn’t worked, there could be many reasons why. B2B social media marketing efforts often fail because the content targets “an audience” instead of the buying committee.
We’ve also found that many clients, before working with us, were sharing what we call inward content: they talked about their offer, not their buyer’s pain points, risks and objections.
Another reason is consistency: publishing random posts won’t move the needle.
Like everything in marketing, B2B social media marketing needs to be tied to a strategy and done systematically.
How Social Media Adds Value To Your Business
B2B buyers don’t “convert” from one post. They build conviction over time. Social accelerates that, if you run it like a system.
Reach Buying Committees
Platforms such as LinkedIn help you get in front of the people who influence and approve the deal - founders, department heads, and procurement. When your content is clear and specific, you get discovered, shortlisted and approached with warmer intent.
Build Proof Before Sales Gets Involved
B2B buyers don’t trust simple claims, they look for evidence instead. Proof-led content like case studies, insights, comparison reduces perceived risk, handles objections and makes you the safer choice versus vendors with no visible track record.
Stay Relevant During Long Evaluations
B2B deals stall when you disappear between touchpoints. Consistent, sequenced content keeps you present throughout evaluation cycles, so when internal approvals happen and budget opens up, you’re still the obvious option.
Why Choose Us?
Founder-led partnership, B2B expertise
You work directly with a specialised B2B Founder who understands platforms LinkedIn inside out and long sales cycles. More expertise, faster turnarounds on content more results.
We don’t sell content. We build a system.
You gain a social media strategy tied to your pipeline: target roles, messaging angles, proof assets, content pillars, and conversion paths. Everything is part of a 180 days roadmap, designed to help you close more deals.
Buying-committee messaging
You gain a partner that speaks directly to you audience pain points and focuses mapping your ICP roles (champion, approver, blocker) and writing to their specific objections. We turn results, customer stories, data and operator insights into a proof library that becomes your "public" social proof.
B2B Specialisation
+
Systematic Approach
Increased Reach and Brand Authority
More Qualified Leads
The framework we use to create social media content that drives demand
1
add the system Strategy and Ideal Customer Profiles roles
3
Messaging angles
5
distribution
2
Content pillars
4
Creation
6
nurture
7
reporting and optimisation
1
add the system Strategy and Ideal Customer Profiles roles
2
Content pillars
3
Messaging angles
4
Creation
5
distribution
6
nurture
7
reporting and optimisation
Social Media Design Examples
What Clients Say
Our B2B Social Media Marketing Services
Social Media Strategy
We design social media content mapped to your 180-day marketing roadmap including messaging, ICP roles, content pillars, proof inventory, stakeholder objections and conversion paths and agree on how all these elements will support and nurture and conversions.
Social Media Content Production
We create tailored designs, short-form videos and high-converting copy that gets prospects to engage with you. Each piece of content is mapped to different stages of your sales cycle.
Distribution + Community
We engage the right accounts with targeted outreach, building relationships with your ideal clients and the stakeholders who influence the buying decision.
Paid Social Media Ads
We use LinkedIn to reach your target audiences and convert and may use Meta for retargeting or awareness.
Learn more
Short Form Videos
We produce short-form social media videos that that clarify the offer, prove credibility and answer the top buying objections boosting your social proof.
Primary social media platform we work with
LinkedIn is the powerhouse for B2B marketing, primarily because is the only social platform where users arrive with a dedicated “work mindset”. LinkedIn’s 1 billion+ members use the platform to network, solve business problems and research vendors. Here is why it stands above the rest for B2B:
- Access to decision makers LinkedIn hosts over 65 million decision makers and 10 million C-suite executives allowing you to land directly in the feed of the person holding budgets.
- High intent environment. Because the context is professional, users are significantly more receptive to thought leadership and white papers.
Supporting social media platforms we work with
Beyond paid ads, Facebook is a powerful B2B tool for humanising your brand and building a community. Facebook is another outlet that allows you to share “behind-the-scenes” culture, long-form educational videos and employee stories that build the emotional trust necessary for long sales cycles.
Youtube
As the world’s second-largest search engine, YouTube is where B2B buyers go to find solutions and validate expertise. You can leverage YouTube to position your brand as a thought leader through high-impact video content that simplifies complex products and builds deep trust.
YouTube enables you to capture prospects during high-intent searches and turns passive viewers into educated, sales-ready leads.
If you’re a B2B company looking to build credibility and attract the right buyers on social, book a short consultation below.
Frequently Asked Questions
What results should a B2B founder expect and how long does it take?
If your offer is solid and you’re targeting a real ICP, you should expect to see leading indicators within 60–90 days (better ICP engagement, profile views from decision makers, more inbound conversations). Pipeline influence typically becomes clearer in 90–120 days, depending on deal cycle length.
How does the social media marketing strategy fit into your 6-step Growth & Plus Plan system?
Social marketing is included in steps 3, 4, 5, and 6 of our Growth and Plus Plan. We typically build and deploy it in month 3 and continue to run and optimise it in the upcoming months in combination with lead generation and email marketing. In this phase, we create and share social media content to boost your online credibility and paid campaigns.
Can I use your social media marketing service as a standalone offering without choosing your Growth & Plus Plan?
Yes, that would be part of the Starter System project, where we optimise one key part of your marketing ecosystem. However, this is subject to capacity and isn’t always available. If this is your requirement, please get in touch to set up a call so we can go through your requirements.
How do you write for a B2B buying committee (not just an “audience”)?
We map the roles involved in a deal (champion, approver, blocker, procurement) and write content that addresses each role’s objections, risks, and evaluation criteria. The goal is to make your offer easier to justify internally.
How do you measure ROI for B2B social media marketing?
We track commercial signals, not vanity metrics:
- quality of ICP engagement
- inbound conversation volume and relevance
- meeting rate and meeting quality
- content-to-opportunity influence (what prospects reference)
What if we’re in a technical or regulated space and can’t share much?
That’s common in B2B SaaS, IT, compliance, healthcare, finance, etc. We focus on content that communicates value without exposing sensitive details: decision criteria, mistakes to avoid, evaluation frameworks, implementation realities and anonymised outcomes.
Do you do cold outreach or automated DMs as part of this service?
No. We don’t run spammy DM automation. If outreach happens, it’s targeted relationship-building and distribution (engaging the right accounts, supporting the content system).
What’s included in your B2B social media marketing services?
Typically:
- Strategy + B2B positioning + messaging angles
- content pillars + Monthly content plan
- copywriting and creatives
- proof asset development (case study angles, customer stories, credibility posts)
- distribution and engagement to reach target accounts
- reporting tied to sales outcomes
What do you need from us to make this work?
Access to subject-matter expertise and real inputs:
- founder/lead interviews
- sales call insights (objections, common questions)
- product/offer details
- customer insights and results (even partial)
If you can’t provide inputs and want us to “just post,” results will be weak.
How do we get started?
Start with a short fit call. If there’s a match, we’ll diagnose your current positioning, content and conversion paths, then map an execution plan tied to pipeline outcomes.
